A high-profile event, the show offers a valuable seminar programme, an exhibition spanning three lounges as well as informal and formal networking. The show attracts decision makers, managers, and leading business owners from across the Southeast. It is the place to meet and engage with key influencers.

Nothing beats face-to-face marketing. It offers unrivalled opportunities. Maidstone Business Show puts you in front of key influencers and delivers outstanding networking opportunities. If you want to promote your business to the right people, the Mercure Great Danes, Maidstone is the place to be on February 26^th 2026.

Mark Bidewell Managing Director commented …..

“We’re proud to partner with the Maidstone Business Show as its official Design & Print Partner. At BISON, our mission is to help brands stand out and be remembered – especially those at key milestones, whether they’re growing, rebranding, or getting ready to make bold moves.

This show brings together exactly the kind of ambitious, forward-thinking businesses we love to work with, and we’re excited to help them show up brilliantly on the day.”

Photo: Mark Bidewell from BISON and Nick Bryant from Brilliant Businesses – contact nick@brilliantbusinesses.biz

Knowledge is Power: Immerse yourself in industry trends, innovations and expert insights through workshops, panels and presentations. Gain valuable knowledge at no cost, fueling your business strategy.

Network Like a Pro: Mingle with potential clients, partners and industry influencers face-to-face. Build connections, explore collaborations, and expand your network – all for free!

Discover Solutions: Explore a myriad of vendors showcasing their latest offerings. Compare solutions, find the perfect fit for your needs and get answers to your questions directly from the source.

Competitive Edge: Gain valuable intel on your competitors’ strategies, products, and market presence. Use this knowledge to refine your own approach and stay ahead of the curve.

Stay Current: Stay informed about industry changes, emerging technologies, and customer needs. This valuable input can help you adapt, innovate, and future-proof your business.

Remember, attending a free B2B show is an investment in your future. So, skip the hefty price tag and unlock a treasure trove of knowledge, connections, and opportunities – all for the cost of your time. Don’t miss out!

Register for your free visitor pass here.

Parking at the Mercure Hotel Maidstone is free. The event runs from 10am to 3pm.

Stand Booking Benefits  

Forget the digital dust, B2B business shows are buzzing hives of opportunity. But why invest your time and budget in a physical booth at Maidstone Business Show? Dive into the top 5 benefits that could propel your business forward:

1. Lead Generation Goldmine: Imagine a room packed with qualified decision-makers, primed to discover solutions. That’s your show floor! Generate high-quality leads through face-to-face interactions, product demos, and targeted giveaways. Ditch the cold calls, embrace warm handshakes and engaged conversations.
2. Brand Spotlight: Step out of the digital shadows and bask in the glow of brand recognition. A well set up stand, engaging staff and interactive experiences leave a lasting impression. Be the brand people remember, not just another logo on a screen.
3. Competitor Close-Up: Curiosity piqued? Stroll the aisles and gain intel on your competitors’ offerings, marketing strategies and even customer reception. This intelligence can inform your future moves and keep you ahead of the curve.
4. Networking Nirvana: Forget awkward online connections, build genuine relationships face-to-face. Mingle with potential partners, industry influencers and even future employees. Expand your network, open doors and unlock unexpected collaborations.
5. Market Pulse Check: Get your finger on the industry’s beating heart. Attend workshops, listen to expert panels and engage in discussions. Gain valuable insights into market trends, emerging technologies, and customer pain points. Stay informed, adapt, and thrive.

Remember, a B2B show isn’t just a stand, it’s a springboard for growth. So, polish your pitch, pack your passion and get ready to shine!

For more information about booking a stand, click below:
2026 Maidstone Business Show

The event will be held at the Assembly Hall Theatre on Tuesday 11th November, with Small Business Talks running from 1:00pm to 2:00pm.

Hosted by Jess Gibson, founder of the TN card, this unique panel will feature three inspiring local business experts – each one a valued TN card partner and a previous speaker from the sell-out series—for three dynamic 15-minute talks, followed by an engaging Q&A with the audience.

Topics will include marketing, social media, and the power of AI—offering practical insights and expert advice for small business owners and entrepreneurs looking to grow, adapt, and innovate in 2025 and beyond.

“We’re delighted to welcome Jess and the TN card to the Tunbridge Wells Business Show for the very first time,” said Nick Bryant, founder of Brilliant Businesses. “Small Business Talks has become a must-attend for anyone serious about growing a local business, and bringing them into the show will be a real highlight of the day.”

Jess Gibson added: “I am thrilled to be taking Small Business Talks on the road and honoured to be part of this brilliant event. Our three panel speakers are not only successful business owners themselves but also passionate about sharing their knowledge and helping others thrive. I know attendees will leave inspired and energised.”

The Tunbridge Wells Business Show 2025 is free to attend and open to all, bringing together businesses of all sizes for a full day of networking, learning and collaboration.

To register for free tickets and view the full schedule, visit: https://brilliantbusinesses.biz/tunbridge-wells-business-show-exhibition/

Media Contact:
Nick Bryant
nick@brilliantbusinesses.biz
www.brilliantbusinesses.biz

As exhibitors, understanding the trade show advantages can lead to significant lead generation and enhanced customer engagement, ultimately driving substantial business growth. By exploring the benefits of business expos, companies can strategically position themselves in the marketplace, utilising exhibition marketing to create lasting impressions.

In this article, we delve into how these events can be a game-changer for your business, and why securing the right exhibition stand could be the key to unlocking unparalleled success. For more insights, visit this link.

Maximizing Business Exposure

Business shows offer an unparalleled opportunity to maximize exposure for your brand. By participating in these events, companies can showcase their products and services to a wider audience, effectively increasing brand visibility and generating valuable leads. Below, we explore key strategies to achieve these objectives.

Increase Brand Visibility

Increasing brand visibility is a core objective for any company participating in a business show. Through strategic exhibition marketing, businesses can position themselves prominently in the minds of potential clients.

Visual displays and branding materials on exhibition stands play a crucial role in capturing attention. For example, a well-designed booth with clear messaging can draw attendees in, making them more likely to remember your brand. Incorporating interactive elements, such as product demos or multimedia presentations, can further enhance visitor engagement.

To maximize visibility, companies should consider pre-event marketing efforts. This might include sending targeted emails, leveraging social media, and using event-specific hashtags to create buzz. These tactics can help drive traffic to your booth, ensuring more potential customers see your offerings.

For more insights on increasing brand visibility, visit Forbes.

Lead Generation Strategies

Lead generation at business shows is a critical metric for success. To effectively capture potential leads, businesses need a well-thought-out strategy.

1. Pre-show Planning: Identify key objectives and set specific goals for the number of leads you wish to generate.
2. Engagement Tactics: Use engaging activities at your booth, such as contests or interactive displays, to attract visitors.
3. Lead Capture Methods: Employ digital tools like QR codes or mobile apps to easily capture visitor information.

After the event, follow up promptly with the leads you’ve collected. Personalized emails or calls can help convert these leads into actual sales. By maintaining a structured follow-up process, businesses can maximize the ROI from their participation in the show.

For more strategies on lead generation, visit Full Sail Media.

Building Valuable Connections

Business shows are not just about showcasing products; they are also about building valuable connections. Networking with industry peers can open doors to new partnerships and collaborations that drive business growth.

Business Networking Opportunities

Business networking opportunities at trade shows can be a game-changer. These events gather industry professionals, creating a fertile ground for making new connections.

Participating in networking sessions or workshops is an excellent way to meet potential partners and clients. Engaging in conversations and exchanging contact information can lay the groundwork for future collaborations. Consider using business shows as a platform to host or attend networking events, enhancing your visibility and connectivity.

Networking is not just about exchanging business cards. It’s about building relationships that can lead to mutually beneficial opportunities. By staying engaged with your new contacts post-event, businesses can nurture these relationships into long-term partnerships.

Customer Engagement Tactics

Engaging customers effectively can differentiate your brand in a crowded exhibition space. Personal interactions and memorable experiences are key to capturing visitor interest.

Offer personalized experiences through product demonstrations tailored to individual needs. This approach not only engages visitors but also helps in understanding their preferences and requirements.

Consider using interactive technology, such as virtual reality or touchscreens, to engage visitors. These technologies can provide immersive experiences that leave a lasting impression. Additionally, hosting small workshops or Q&A sessions at your booth can foster direct engagement with potential customers, encouraging them to interact with your brand on a deeper level.

For more customer engagement tactics, visit Continents.

Driving Business Growth

Participating in business shows can significantly contribute to driving business growth. By leveraging trade show advantages and employing effective exhibition marketing techniques, companies can strengthen their market position.

Trade Show Advantages

Trade shows offer numerous advantages for businesses looking to grow. These events provide a unique platform for direct customer interaction and market research.

Showcasing new products and gathering immediate feedback is invaluable. Exhibitors can test market reactions and gauge interest levels, which can inform future product development and marketing strategies.

The concentrated environment of a trade show enables businesses to observe industry trends and analyze competitors. This knowledge can be crucial for adjusting business strategies to remain competitive and relevant.

For more on trade show advantages, refer to Forbes.

Exhibition Marketing Techniques

Exhibition marketing techniques are essential for maximizing the impact of your participation in a business show. These techniques range from booth design to post-event follow-up strategies.

• Booth Design: A visually appealing booth can attract more visitors. Use bold graphics and clear messaging to communicate your brand’s value proposition.
• Promotional Materials: Distribute brochures, samples, or branded merchandise to reinforce your brand message.
• Post-event Follow-up: Engage with attendees after the show through emails or newsletters, keeping your brand top-of-mind.

Effective exhibition marketing not only enhances visibility but also strengthens customer relationships, leading to sustainable business growth.

For more information on our Business Shows visit https://brilliantbusinesses.biz/

In this post, we delve into how Sussex entrepreneurs are harnessing this innovative approach to redefine their marketing efforts and achieve remarkable results. Discover how this trend is reshaping the landscape of business marketing and offering new opportunities for growth and engagement.

Video Podcasts in Business Marketing

Video podcasts are swiftly becoming an integral part of modern business marketing. They serve as a multi-dimensional platform that combines the traditional elements of audio podcasts with the visual engagement of video content. This combination enhances storytelling capabilities, making it easier for businesses to connect with their audience. Let’s explore how video podcasts are transforming business strategies and enhancing audience connections, particularly for Sussex entrepreneurs.

Transforming Business Strategies

Video podcasts are revolutionising the way businesses strategise their marketing efforts. By offering a visual narrative, they provide an opportunity to deliver content that is both informative and engaging. The blend of video and audio allows entrepreneurs to communicate complex ideas easily while keeping the audience engaged.

One of the key benefits is the ability to convey brand personality. Through visual storytelling, businesses can create a more relatable and humanised image, making it easier for potential customers to connect. This approach moves away from static, text-heavy content, offering instead a dynamic experience that resonates more effectively with today’s digital audience.

Moreover, video podcasts allow for greater flexibility in content delivery. Entrepreneurs can use them for product demonstrations, interviews, and behind-the-scenes looks, providing a richer context that purely text-based content cannot achieve. This helps in building trust and credibility with the audience, a crucial factor in successful business marketing.

Enhancing Audience Connection

One of the greatest advantages of video podcasts is their ability to strengthen audience connection. The combination of visual and auditory elements makes the content more memorable and impactful, fostering a deeper relationship with viewers. By engaging multiple senses, video podcasts can capture attention more effectively than traditional marketing methods.

Interactivity is another vital aspect. Video podcasts provide opportunities for real-time engagement through live chats and Q&A sessions, allowing audiences to participate actively. This interactive component not only enhances the viewer’s experience but also provides valuable feedback for the business.

Furthermore, the shareability of video content amplifies its reach. Well-produced video podcasts can easily be shared across social media platforms, expanding their audience beyond the immediate viewer base. This viral potential is a significant asset in building a broader community of loyal followers, key to sustained business growth and success.

Success Stories from Sussex Entrepreneurs

Sussex entrepreneurs are leading the way in utilizing video podcasts to achieve remarkable business success. By integrating this medium into their marketing strategies, they have managed to craft compelling narratives that resonate with local and global audiences.

For instance, local startups have used video podcasts to spotlight their products and services in a way that highlights their unique value propositions. These businesses often report increased brand awareness and customer engagement as a direct result of their video podcast initiatives.

Success stories abound, with many entrepreneurs noting how video podcasts have opened up new avenues for collaboration and partnership. By sharing these narratives, businesses in Sussex are setting new standards for innovation and growth in the marketing landscape.

Real-World Applications

The practical applications of video podcasts in business marketing are extensive. Beyond their theoretical benefits, these tools are being used innovatively by entrepreneurs to achieve measurable results. This section delves into the techniques and case studies that showcase the real-world impact of video podcasts.

Innovative Marketing Techniques

Entrepreneurs are developing innovative marketing techniques with video podcasts, drawing upon their versatility to enhance brand strategy. These techniques are not only creative but also practical, offering businesses a way to stand out in a crowded marketplace.

1. Interactive Storytelling: Using video podcasts to create story-driven content that involves the audience, making them part of the narrative.
2. Live Streaming: Engaging audiences in real-time, allowing for immediate interaction and feedback.
3. Cross-Platform Promotion: Distributing video podcasts across multiple channels to maximise reach and exposure.

These techniques illustrate how video podcasts can be employed to foster deeper engagement with audiences, driving both loyalty and conversion. By thinking outside the box, Sussex entrepreneurs are leveraging these methods to their advantage.

Case Studies: Sussex Entrepreneurs

Examining case studies of Sussex entrepreneurs provides valuable insights into the effectiveness of video podcasts. These real-world examples highlight the diverse applications and successes achieved through this medium.

• Paul Matthews Insight6
• Martin Riley – The Business Jet Engine

These examples underscore the transformative power of video podcasts in driving business success. By tailoring content to their audience’s needs, these entrepreneurs have achieved significant growth.

Measurable Business Growth

Video podcasts contribute to measurable business growth through various metrics. Entrepreneurs can track success by analysing engagement rates, audience reach, and conversion statistics.

• Increased Viewership: Video podcasts can attract a larger audience, with many businesses reporting a substantial rise in viewership numbers.
• Enhanced Engagement: Businesses often see improved engagement metrics, such as longer watch times and higher interaction rates.
• Higher Conversion Rates: The combination of visual and auditory stimulation can lead to higher conversion rates, with audiences more likely to take action after viewing.

These measurable outcomes highlight the tangible benefits of integrating video podcasts into a business’s marketing strategy. By capitalising on these opportunities, entrepreneurs can achieve significant and sustained growth.

In conclusion, video podcasts offer a dynamic and effective tool for business marketing, especially for Sussex entrepreneurs aiming to enhance audience connection and drive growth.

Following the success of last years inaugural Tunbridge Wells Business Show, we’re delighted to announce the Maidstone Business Show will be staged next year at the Mercure Great Danes Hotel in Maidstone.

The Maidstone Business Show puts you in front of key influencers and delivers outstanding networking opportunities. If you want to promote your business to the right people, the Mercure Hotel is the place to be on Thursday February 26th 2026.

Why Attend? 

If you’re looking to raise your brand awareness, meet with potential customers, generate leads, build your database and increase exposure in Maidstone and further afield, you really must consider exhibiting at our next upcoming exhibition. 

• Cost-effective marketing.
• Raise your profile.
• Grow your business.
• Generate new leads.
• Make new connections.

With hundreds of decision-makers in attendance, you are guaranteed to meet people who could be your next big client. Find out more here: https://brilliantbusinesses.biz/maidstone-business-show-2026/

Hendy Group has been confirmed as headline sponsor of the 2025 Tunbridge Wells Business Show, which will take place on 11 November at the Assembly Hall Theatre in Tunbridge Wells. The event helps raises awareness, encourage collaboration and generate leads for organisations located in Tunbridge Wells and across Kent and Sussex.

Attendees will be able to listen to a host of guest speakers and join panel discussions on trending business topics. Show attendees will also be able to visit Hendy at stand 22, where Hendy Tunbridge Wells will be showcasing their latest offerings.

Hendy has operated in the south of England for over 165 years, and it currently represents over 22 automotive brands at numerous locations across the South Coast. Last month Hendy opened its newest state-of-the-art dealership on Kingstanding Way in Tunbridge Wells, adjacent to the retail park just off the A21, selling new and used cars from Ford, Mazda and Kia, as well as Ford commercial vehicles.

“The Tunbridge Wells Business Show provides a great opportunity for businesses to raise awareness and build connections under one roof, and we’re proud to support the event so it can support even more organisations, large and small,” commented Paul Murrells, Regional Operational Director at Hendy Group. “We’re committed to this region and look forward to further developing our presence to help drive growth and create new jobs.”

Hendy Group is ranked in the top 20 listings of the UK’s biggest dealer groups with a 2024 turnover exceeding £1bn.

To find out more about the Tunbridge Wells Business Show, please visit: https://brilliantbusinesses.biz/tunbridge-wells-business-show-exhibition/

Eastbourne Business Show – headline sponsored by locally-based business and residential full fibre broadband provider Lightning Fibre – brings a wide range of established and innovative businesses together on the same day, under one roof. It is the perfect opportunity to make new connections, learn from experts in their field, check out your competition and be part of something recognised as hugely beneficial to businesses in both Eastbourne and wider a field.

A high-profile event, the show offers a valuable seminar programme, an exhibition spanning two lounges as well as informal and formal networking. The show attracts decision makers, managers and leading business owners from across the South East. It is the place to meet and engage with key influencers.

Nothing beats face-to-face marketing. It offers unrivalled opportunities. Eastbourne Business Show sponsored by full fibre business (and residential) broadband provider Lightning Fibre, puts you in front of key influencers and delivers outstanding networking opportunities. If you want to promote your business to the right people, the King’s Centre is the place to be on September 10, 2025.

Rob Reaks, chief commercial office, Lightning Fibre, commented, “These events are well produced and atteneded in other towns and cities, and we’re delighted to support the inaugrural Eastbourne Business Show as Headline Sponsor. If you’re a local business, big or small, this is the place to be. See you there!”

Lightning Fibre can deliverup to 10,000Mbps (10Gbps) symmetric business broadband across East Sussex and Kent on its own independent full fibre network, with unrivalled reliability and same day SLA.

Read the Prospectus HERE

Photo: Rob Reaks with Brilliant Businesses’ Mike Monk and Nick Bryant – contact nick@brilliantbusinesses.biz

Sussex Wine & Food Show. Come along and sample some of our delicious English sparkling and still wines.

The Sussex Wine & Food Show 2025 on 18^th and 19^th July at the Kings Centre in Eastbourne will be a great event for all of you that love English wine and good quality locally produced delicacies.  Plus, some locally produced gin, rum and vodka.

You will be able to taste a variety of Sussex wines and spirits from our local vineyards and discover the range of food produced in the Sussex area.  Register now to come along!

Click here for more information and to book your stand space.

Eastbourne Business Show. Nothing beats face-to-face marketing, it offers unrivalled opportunities.

Following the success of last years inaugural Tunbridge Wells Business Show, we’re delighted to announce the inaugural Eastbourne Business Show which will be staged at the Kings Centre in Eastbourne.

The Eastbourne Business Show puts you in front of key influencers and delivers outstanding networking opportunities. If you want to promote your business to the right people, the Kings Centre Eastbourne is the place to be on Wednesday, September 10th 2025.

Why Attend? 

If you’re looking to raise your brand awareness, meet with potential customers, generate leads, build your database and increase exposure in Eastbourne and Sussex, you really must consider exhibiting at our next upcoming exhibition. 

• Cost-effective marketing.
• Raise your profile.
• Grow your business.
• Generate new leads.
• Make new connections.

With hundreds of decision-makers in attendance, you are guaranteed to meet people who could be your next big client. Find out more here: https://brightonandhovebusinessshow.uk/other-shows/eastbourne/the-venue/